The Premise
Building on a bare-bones tool created for our internal Client Services teams, I worked with a small team of developers to create a troubleshooting and analysis mobile app for our end users and the broader online advertising industry through prebid.org.
Where I started:
- Investigated and validated internal use cases with external users.
- Identified the highest priority information, so we could employ a progressive disclosure approach to avoid overwhelming the user.
- Supported the primary use cases while keeping the scope reasonable for our small team.
User Interviews and Observation
Monitoring and Analysis: In addition to troubleshooting, I discovered that end users were interested in monitoring their ongoing mobile ad setups. I identified the key elements and metrics required to support this workflow, without exploding the scope of the project.
- Yes
- How is it doing in terms of my KPIs?
- No
- Which parts are failing?
- What are the details of these failures?
The Design & Outcome
We delivered on our promise of creating a mobile app that prioritized our end users most common use cases, without compromising their ability to dig in to the technical data, and without exploding the scope. Our app was launched to the ad-industry at large rather than just AppNexus users, in collaboration with Prebid.org. You can read more about the mobile app on their website.
